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COPYRIGHT AND CITATION INFORMATION:
© DiCenzo, Rich,
1996. Cite as: DiCenzo, Rich
(1996). Sense-Making Creative Process in Video Production Aesthetics.
Paper presented at International Communication Association annual
meeting, Chicago, Illinois, May 23. Available at: http://communication.sbs.ohio-state.edu/sense-making/meet/m96dicenzo.html
ESSENCE OF PROJECT:
Essentially, I am asking a video production community "what
is good video?" How this comes to be, how we know, who told
us, what could be better, what is video good for? I hypothesize
that this esthetic shifts video language at its root as "style"
emerges, as in Vancouver, now. I hope to obtain "other"
stories from these didactic storytellers that might provoke a
critical video pedagogy.
The reason for this road is "literacy" is an inadequate concept, and s-m can elicit the difficult to articulate and foreground difference by reducing expectations of sameness. This is my best hope for an ethnomethodology that might help others make sense of self and others as we use video to make sense of the world, at least as referent, but also as leads to engagement and participation.
The best so far has been the "stories" of how people do collaborative and creative and purposeful work they can be proud of. Thus far, most of what they ascribe to good video comes from good people in a good time, in a good experience, in the enthusiasm and the trust of the enclave.
Particularly helpful for me has been the "talking cure" as in the therapeutic communication aspect of the way the interview can elicit pre-textual, and pre-language emotions and "felt meanings." I find that people can talk "about" (circling) ideas most difficult to articulate directly. Since I am looking for talking about ideas that aren't already prepared speeches, the s-m method is best for me.
I have struggled a bit with the idea of the producer or the "creator" as a "mother" figure that "enables" others to be creative when they are patronized so. This is not popular terminology in these days of idealized democratic or dialogic communication -- the therapeutic model of communication I believe to be inherent in s-m is much more useful to me than "message in a bottle" ideas of other models (particularly of "literacy"). Also, despite our "given" of time moving "forward" I am not so certain that "who's on first, what's on second" is always illuminating. That is, I'm not sure a time line doesn't over emphasize the primacy of origin as foundational, when talking about experiencing immediacy, currency and style.
What would help now is more work on a protocol for method and the "good" representation that would be required to make the best of an "open" yet reducible interview -- that is, the relationship between a pre-interview schedule of questions and topics, the sense-making interview and the final representation of usable examples and how they might be "worked" in a critical engagement.
ABSTRACT: Stories of Life on Television
Communication scholarship would be remiss without more substantial
theorizing of video and new media as sites of interaction and
mutual extended experience. Working to provoke a pedagogy of "good"
video that is "critical" I am attempting to engage the
dynamic esthetic of video appreciation in style emergent in a
community of video production. I posit that we are all capable
of expanding our repertoire of roles along a continuum of participation
in culture from being consumer to producer, from critic to actor,
from unconsciously reacting to stimuli to a more responsible purposeful
engagement. When privileging the individual's (though a member
of a community) talking as theorizing their own experience of
appreciation, the talking about (circling) what is good, how this
comes to be, how we come to know, and what knowing is good for,
can help the making sense of our mutual extended experience we
share in stories of life on television. My project is to become
a participant observer and ethnographer of video production in
the "style" emergent in Vancouver, B.C. I hope to trade
"work" as a "go-fer" on site, for time as
an interviewee. I will provide an outline of my questions in advance
of the interview and encourage sharing among members of the community
in some forms of member checks that would include video playback.
I hope to involve students and peers and others in "working"
the product I collect. I hope to shoot, edit and produce a "good"
video engaging the same questions about "circling" what
is good video, and how this dynamic esthetic is capable of "moving"
the video language, expanding the horizon of what can be appreciated
in the ecology of the world constituted by video -- as a milieu,
that serves as a cultural referent in making sense of many complex
relationships we might now engage in through electronic media
of communication. I hypothesize that what many have theorized
as mystifying mythology might be appreciated as access to cultural
power beyond resistance, for those who would choose to be responsible
participants in culture. Those that inhabit the niche on the edges
of technological and artistic/creative experience "leak out"
some aspect of this niche culture to influence some larger culture,
pervasive in its effect, to some extent, everywhere there is electricity
and cities -- "telecultural" in the capacity to walk
across boundaries political, economic and otherwise, and to talk
to a wide diversity of people as if with an inner voice.
If, the television, telephone and computer are becoming one unified appliance, one medium, one esthetic of communication, appropriating text and talk, dance and music, then, this study might be a help in making sense of a changing world, new technologies, new opportunities yet to emerge in what could be good, or better.
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