CITATION AND COPYRIGHT INFORMATION:
Cite as: Foreman-Wernet, L., & Dervin, B. (2000, November). Beyond dominance and resistance: Looking for “something more” in audience interpretations of popular and elite culture. Paper presented at the meeting of the National Communication Association, Critical and Cultural Studies Division, Seattle, WA.
© Lois Foreman-Wernet and Brenda Dervin (2000).

ABSTRACT:
This paper focuses on the status of audience reception analysis and suggests ways of enlarging our understanding of what is going on when audiences and cultural products meet. We argue that while theories of ideology are essential, there is “something more” going on than can be captured with domination and resistance framings. We present a theoretical, methodological, and empirical intervention. Theoretically, we present three humanistically based conceptualizations of audience interpretations as supplements to domination-based theorizings. Methodologically, we use Sense-Making Methodology as an approach for informing our data framing, collection, and interpretation, arguing that as a methodology it is theoretically powerful but not constrained by the very substantive theorizings we wish to test. Empirically, we look for both domination/resistance and “something more” in a series of in-depth self-interviews by students in a university-level course focusing on the impacts of popular and elite culture.

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OTHER MATERIALS BY THESE AUTHORS ON THIS WEB SITE:
For Foreman-Wernet,
See:http://communication.sbs.ohio-state.edu/sense-making/AAauthors/authorlistforemanwernet.html.
For Dervin,
See:  http://communication.sbs.ohio-state.edu/sense-making/AAauthors/authorlistdervin.html.