CITATION AND COPYRIGHT INFORMATION:
Cite as: Dervin, B., & Foreman-Wernet, L. (2003). On the necessity of theorizing responsive media design. In B. Dervin & S. Chaffee (with L. Foreman-Wernet) (Eds.), Communication, a different kind of horserace: Essays honoring Richard F. Carter (pp. 259-278). Cresskill, NJ: Hampton Press.
© Brenda Dervin and Lois Foreman-Wernet (2003).

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The paper as presented below is a pre-publication version of the published chapter; as such, it does not reflect any last minute editing changes, nor does it provide pagination markers. Readers interested in citing this article correctly are strongly encouraged to purchase the book—Communication, a different kind of horserace: Essays honoring Richard F. Carter—from Hampton Press.

ABSTRACT:
Written for the festschrift honoring Richard F. Carter, this essay pursues a line of interest from his work by focusing on metatheoretical issues relating to attempts to improve the performance and accountability of media and media practitioners. Focusing in particular on normative calls for responsive media practice, the essay reviews three different typologies of philosophic assumptions underlying these calls with their implications for media practice. Two typologies are described as those that have traditionally driven foci on these issues—the correspondence view (focusing on ontological concerns such as accuracy), and the diversity view (focusing on epistemological concerns such as representation). A third typology—labeled the procedural view—focuses on assumptions that when implemented in practice would allow a mediation of the correspondence and diversity views rather than a ricochet between them. The authors call, in essence, for reconceptualization the idea of normative practice in an elastic transformative way—as verb, not noun.

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