CITATION AND COPYRIGHT INFORMATION:
Cite as: Dervin, B., & Clark, K. D. (1989). Communication as cultural identity: The invention mandate. Media Development, 2, 5-8.
© Media Development (1989).

CAUTION:
The paper as presented below is an abbreviated version of a conference paper delivered at a session of International Communication Section of the International Association of Mass Communication Research annual meeting in Barcelona, Spain, July 24-29, 1988. A similar version of this paper was later published under the citation above; however, this paper has not been updated to reflect any editorial changes that may have been included on the published version. Authors who wish to cite from this paper are strongly encouraged to locate and directly cite the published article.

ABSTRACT:
There are different ways of looking at communication and culture which make up, in essence, different metaphors for thinking about communication problems. Some metaphors are restricting when it comes to inventing responses to such problems, while others are liberating. Typical ways of thinking about the problems of cultural invasion via communication technologies are restricting both in terms of how they look at communication and how they look at culture.

The following article proposes alternative concepts. In particular, communication processes are presented as those which bind people together into “community” or “culture.” In turn, culture is presented as the always-in-the-process-of-being bundle of rules, norms, rituals, structures, institutions and myths which are created, maintained, and transformed via acts of communicating. Finally, the authors propose “a new kind of consciousness about the relationship of communication and culture.”

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OTHER MATERIALS BY THESE AUTHORS ON THIS WEB SITE:
For Dervin,
See:  http://communication.sbs.ohio-state.edu/sense-making/AAauthors/authorlistdervin.html
For Clark,
See:  http://communication.sbs.ohio-state.edu/sense-making/AAauthors/authorlistclark.html