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GIVE THEM WHAT THEY WANT
(WHAT THEY REALLY, REALLY WANT)

by

Wai-Yi Bonnie Cheuk
bonnie.cheuk@gmail.com



CITATION AND COPYRIGHT INFORMATION:
Cite as: Cheuk, W-Y, B. (2003). Give them what they want (What they really, really want). Content Management Focus, 3 (2), 21-24.
© Content Management Focus (2003).

ABSTRACT:
In describing an approach to gathering user requirements that takes into account real-life user experiences, Cheuk draws on Sense-Making Methodology. The methodology was adopted by the British Council knowledge-management team in early 2003 to define user requirements, inform the establishment of a knowledge-management strategy and plan for an intranet-improvement project. This paper reports on the author’s experience using the approach in the British Council organizational context.

OTHER MATERIALS BY THIS AUTHOR ON THIS WEB SITE:
See: http://communication.sbs.ohio-state.edu/sense-making/AAauthors/authorlistcheuk.html