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ARTICLES, PAPERS & COMMENTARIES:
Shields, V. R. (1999). Advertising
to the gendered audience: Using Sense-Making to illustrate how audiences
decode advertisements of idealized female
bodies. The Electronic Journal of Communication [On-line serial] 9 (2, 3, & 4).
Shields, V. R., & Dervin, B. (1993). Sense-Making in feminist social science research: A call to enlarge the methodological opinions of feminist studies. Women’s Studies International Forum, 16 (1), 65-81.
DISSERTATIONS & THESES:
Shields, V. R. (1994). The constructing, maintaining, and negotiating of gender identities in the process of decoding gender advertisements. Doctoral dissertation, Ohio State University. Advisor, Brenda Dervin.
MEETINGS, CONFERENCES, & WORKSHOPS:
Shields, V. R. (1996, May). Sense-Making’s potential for enriching
critical media studies and popular culture audience research. Paper presented at a non-divisional workshop held at the meeting of the International Communication Association, Chicago.
Shields, V. R. (1999, May). From Disney to Calvin Klein: The implications of Sense-Making for gendered audience reception of entertainment and advertising. Paper presented at a non-divisional workshop held at the meeting of the International Communication Association, San Francisco.
Shields, V. R. (2003, May). Media education, media activism, and self-acceptance as strategies for change: Can Sense-Making help us understand communicating processes involved in early media literacy interventions? Paper presented at a non-divisional workshop held at the meeting of the International Communication Association, San Diego, CA.
Shields, V.R. (2005, May). Sense-Making Methodology and Reception Analysis: Gender Responses to Gender Images in Advertising. Paper presented at a non-divisional workshop held at the meeting of the International Communication Association, New York City.
Dervin, B. & Shields, P. (2005, May). Interdisciplinary Academic Dialogue: Sense-Making and Other Methodological Potentials. Paper presented at a non-divisional workshop held at the meeting of the International Communication Association, New York City.